“Well, you know, these people are pros.”
Sasha Ruut: Crocodile Dundee of Customer Success department at BASIS ID
We, on our part, do everything to ensure that our clients’ digital onboarding process is quick, easy and hassle-free. A big part of the job done is the tremendous amount of support coming from the BASIS ID team.
Members of our team are our greatest asset. They combine determination and dedication that exceed the highest possible expectations together with work and talents that surpass all the standards of the digital identity verification market. Without these people, BASIS ID simply wouldn’t be where it is today.
Quoting Matthew Woodring Stover, an American fantasy and science fiction novelist, “If you take out the team in teamwork, it’s just work. Now, who wants that?”
We have a highly experienced multicultural team with many affinities, yet one common reference point: helping BASIS ID to grow and meet the needs of our clients, partners and global community.
This article is a part of the “Well, you know, these people are pros” series, where we interview people who make BASIS ID being one of the best KYC and AML service providers on the market.
This time we would like to introduce to you Sasha Ruut, a crispy and cheerful Australian expat in Estonia who is the Head of Customer Success at BASIS ID.
Sasha was born in Tasmania, the 26th largest island in the world well known for having the cleanest air on the planet and absolutely unique fauna. He has graduated from Elizabeth College in Tasmania and holds a bachelor degree in Business management administration. In addition to his great attitude and willingness to take on any task, Sasha has over 20 years of experience in Operations, Support and Business Development. He used to be the head of support at Monese; worked for Australia’s largest bank (the Commonwealth Bank of Australia) and even tried himself for few years as a Director of Guard operations at a Security firm.
Regardless of the job’s type, Sasha always brings a non-stop, can-do attitude to the office with an immediate impact on colleagues’ spirit and the company’s growth. Now he is helping BASIS ID to make the KYC/AML procedure better and brings the same energy and enthusiasm to our team. He is passionate about customer service and does his best to ensure people have the tools and knowledge to succeed in their goals. He comes from a large family of 10 children and has two sons himself. Sasha migrated with his whole family to Estonia in 2010, part of the reason for this move was the Estonian origins of his father. Here he founded a group for Australians and New Zealanders living in Estonia and actively helps his fellow countrymen.
What appealed to you about working in BASIS ID?
I’ve been involved in the Fintech and Banking industries for many years, and I know the pains of this sector pretty well. Since I had my own Credit card details stolen once while living in the UK, I pay a lot of attention to the personal data security aspects. So, naturally, an invitation to BASIS ID was a chance I could not miss. To me, working with a robust KYC company protecting a person’s most valuable asset and ensuring that clients have a trustworthy team of professionals to rely on sounds like a dream job indeed.
What do you like most about your job?
Sorry to state the obvious, but I’m really happy with the fact that I can help companies to succeed and to grow the trust in BASIS ID and our services. The relationships I have built with clients have gone beyond trivial client management. I really enjoy the consulting side of my job. This is a part where I can advise companies on the best approach to take in order to ensure that they are fully compliant with both global and national AML and KYC policies. Together we get the best out of the BASIS ID KYC and AML Solution. I feel myself 100% the right person in the right place when helping our clients to keep their business secure and in-line with regulations.
What is one of the largest challenges in your job?
Aside from not being able to work 24/7 and to reply to clients worldwide instantly, the answer is no, I don’t really have any challenges. There are only goals that I’m moving toward to reach in no time.
What is your favourite work task and why?
I’m very good at keeping my part of a project moving forward and on target, along with meeting management requirements.
My favourite work tasks are my regular interactions with clients across the globe and ensuring that they get their answers fast. It helps our clients better understand the importance we strive for in making our partnership a roaring success.
How do you keep yourself disciplined and motivated?
I put clients first and follow the company’s plan for the day. I have had years of experience in training others and believe in paying it forward. I know that doing so my life and the life of those I interact with are getting considerably improved. So, it wouldn’t be bragging to say that the communications and interactions I have with the clients are the biggest factors of keeping myself engaged and motivated.
What’s an interesting fact about you?
There are so many to mention that it is hard to choose from. Do you like old school rock? I’m lovin’ it! Once I spent a couple of days with legendary AC/DC and made good friends with Malcolm and Angus Young. It happened in the times of my employment in the Security industry, where instead of protecting people’s finances and identities, I was protecting their bodies and physical assets. Back then, I met many great people while providing close personal protection to them, yet protecting Accadacca (so we call AC/DC in Australia) is the strongest memory of that time, as I am a big fan of their music myself.
What do you like to do in your free time?
I try to devote my free hours to family and friends. Together with my awesome wife and our two beloved children, we use every opportunity to spend time in nature, be it paddle-boarding and kayaking in summer or skiing in the winter.
At the same time, I keep a quite active social life. For example, I volunteered to become a member of the Estonian Defence League. We do many curious activities there with my tough Estonian mates. Also, I’ve built a group for Australians and New Zealanders living in Estonia, which gives me the opportunity again to pay it forward in helping others in the community. My interactions with both ambassadors in assisting them in any way I can is a true honour. What else…Being a true Aussie, I never give up on our most popular sport and national passion — cricket. I practice every week and even represented Estonia in the Baltic Cup Tournaments and the ICC European Championships. My Saaremaa cricket club crew have learnt the lyrics of C’mon Aussie C’mon, our national cricket anthem, and often cheer me up with it.
Oh good on ya! I love these guys.
Any book or movie recommendations?
This is the hardest question for me to answer. I enjoy both Fiction and Nonfiction. As for genres, Actions, Drama and Biographies are my all-time favourites.
In terms of fictional books and movies, I would recommend Harry Potter. The story is great, no matter what form it takes — novels or film series. Though I need to admit, I’ve just finished reading all 7 books for my children and by far enjoyed them even more than the movies. Due to the traditional length limitation, filmmakers skip out on a lot of scenes, not everything is explained as detailed as it is done in the books. We don’t hear Harry’s thoughts, don’t meet some characters, yada yada yada.
My recommendation to non-fiction lovers is “Alan Turing: The Enigma” by Andrew Hodges. It is a wonderful book covering the life and work of one of the most brilliant mathematicians our planet ever knew. It tells a lot about Turing’s contribution to the World, along with his mental anguish and eventual persecution that befell him in the 1950s. The way such a genius man was treated is unbearably sad.
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